Head of Marketing – Voluntary
Note: Voluntary position to aid a friend.
Overseeing development and optimization of multi channel on and offline communications for HR events. Direct responsibility for increasing lead generation and brand awareness with partners, sponsors, exhibitors and delegates.
- Email: Increased unique visitor web traffic 400% in two months
- Community Management: Created and automated social media channels
- New business: Consulted on the positioning, marketing strategy and deliverables for their future event – People Analytics 2015. Presently the company is in negotiation with the primary sponsor
“I have always marvelled at people that work in the events producing business. Not only must they strategize and have the right content presented, but they also have to manage a roster of speakers and deal with all the participants that are attending their conference.The skill set of an event producer/marketer are: Communication skills Consultation skills, Team management skills, Planning skills and Logistical skills.
Watching Anthony [Talent in Emerging & Growth Markets in Istanbul back in June] in action as he coolly responded to request, change in plans, cancellations, all while managing the conference. He exhibited each of the above skill sets. I was extremely impressed with his marketing prowess and people skills in action. He is a top marketer and events professional. I look forward to the opportunity to work with him again.”
Ron Thomas, MHCS SWP GHCS
Chief Human Resources Administration Officer