Email Marketing

EMAIL MARKETING EXAMPLES

GARMENT PRINTING

Oversaw specification and roll-out of new services for the events industry. Created high value ‘white-paper‘ and ‘instructive‘ downloads for active and passive lead generation.

  • Events industry campaign approx. 120 leads in a one month period
  • Instructive download campaign – 25 leads in a one month period
  • Generic Newsletter campaign – 30 leads in a one month period

ENORMO

I initiated, planned, designed, marked-up and implemented daily-segmented email campaigns to over 50 countries in 7 languages.

  • This resulted generated approx 120 leads per week
  • With the same employer I optimised A/B subject line and landing page campaigns
    • This increased 33% of all inbound leads to conversion at Enormo
  • Reorientation of Enormo’s and TravelCLICK’s clients in email calls to action and content to optimise click through rate to offer. Optimization resulted in up to 130% increase in campaign performance

 

TRAVELCLICK

Devised 12 month in-house and client email marketing campaigns. Enjoyed successes, including – 10:1 ROI with email campaigning [www.gardalandhotel.it, www.westburymayfair.com, www.kingswayhall.co.uk].

TRAVELCLICK IN-HOUSE CAMPAIGNS

Drove lead generation sign-ups for TravelCLICK’s B2B services using webinars

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