Content Marketing Examples

CONTENT MARKETING EXAMPLES

PORTFOLIO

SEO / CONTENT

Full English Website Copy

Catalogues

2014 / 2015 Blogging Entries

Offers

Blogs

Industry Feature

Research Commentary

Consumer Articles

How To Guides

CONTENT WRITING EXPERIENCE

  • 11 years professional business and creative writing experience
  • My Editorial career commenced when I was an Arts Editor for an amateur student university publication. This was my career entry into public relations. Holding the post for three years, I developed skill sets in planning, editorial calendars, writing, DTP design (Quark Express), and managing a team of contributors. This formed a life-long professional basis for effectively planning, and executing content strategies
  • My active involvement in student publication was recognized by lifelong membership to the NUS in Swansea

Previous Email, SEO, Content and Community Management Implementations and Successes

  • I worked as an Internet marketing specialist with TravelCLICK, Enormo and Lucas Fox. Between all the roles mentioned I have increased web traffic between two to 400%

Email and content, and community management marketing strategy with Lucas Fox

  • Moved from feature to benefit lead content
    • 10% increase in total company monthly leads from re-activated email campaigns vs. 1.5% response from non-optimized methodologies
    • 10% rise in total monthly lead acquisition from assisted community management, PR, and MarCom channels

Email Strategy with Enormo

Link Building with TravelCLICK

  • Campaign results may be viewed in this report. I now practice the same method in this article. Link building strategy has shifted since the time I was dedicated to this in a full-time capacity

Community Management and Content Creation 

  • Recently, I curated web-site copy for Coldwell Banker, and blogs with Tucana Global+. I write content professionally, and colloquially. With reference to the latter, I invite you to view some writing examples on beer and learning languages*. The former may be viewed as press releases*
  • I possess over four years with automating tools such as Hootsuite, and Content Management Systems (CMS) such as WordPress
  • I will shortly have a formal NVQ qualification – Certified Expert in Adobe In-Design to create eBooks. I have five years experience using Adobe PhotoShop. I am on-course with the same NVQ qualification to be certified in the near future
  • With employers Lucas Fox, Coldwell Banker and TravelCLICK I initiated community management programs. The most successful was with YouTube, Facebook and Twitter. Visual product marketing drove increased interest, and engagement

PR and Content Successes plus Team Management

  • PR successes include securing press coverage with UK and European publications. These include:  The Financial Times, The New York Times, The Wall Street Journal, The Times, London Evening Standard and The Telegraph
  • Four years public relations experience working in-house with GEA Public relations. Proof reading, editing and curatingcontent
  • With employers Lucas Fox, and Coldwell Banker, I created press releases, editorial blog calendars, blogs, and social media, for fulfillment in-house, or by outsourced bloggers
  • I have been published in amateur and business publications. These are Barcelona Connect and Mobile Business respectively
  • My success with working with designers is second to none. I invite you to view a LinkedIn endorsement

Online Analytics

  • I am conversant with using Moz, and Google Ad-words, for keyword research and Google Analytics
  • I have used Google Analytics for over 7 years. I use the tool to create, edit and optimize web content. In addition, to note shortfalls in traffic generation per online channel

Languages and Writing Styles

  • My English level is UK native: My Spanish level is high – level B1
  • I may write in American and British English. With GEA Public Relations, I previously wrote Press Releases for the Northern American market.

 

 

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