DEFINITION OF SOCIAL MEDIA
Social media is defined as a channel that allows individuals or organisations to transmit a message in an online social space.
Unlike other traditional forms of marketing messages are often shared and have goals set by its prevalence with the target groups.
SOCIAL MEDIA ENGAGEMENT
Social media engagement is often by the target market, b2b, b2c and better its reach between consumers themselves – c2c (consumer to consumer).
HOW DOES SOCIAL MEDIA HAPPEN? IN HOSTED, RENTED AND OCCUPIED SPACES
Successful social media happens when it connects to the target group. This includes its resonance – emotionally (e.g. cat and dog pictures / quotes / political campaigns) or practical use (e.g. professional articles, how to guides).
Social media takes place in different spaces. These spaces may be seen to be hosted, rented or occupied.
- Hosted is your own blog, community or forum
- Rented the usual social networks (e.g. YouTube, Twitter, G+Facebook etc) plus third-party communities (e.g. Band, Line etc)
- Occupied where you comment and contribute (e.g Reddit).Social media uses a variety of media including; text, video, images and sound.
IS THERE A KILLER SOCIAL MEDIA PLAN?
There is no-killer one form of content for social media. Social media campaigns succeed by accurately profiling the recipient, knowing the motivations and predicting the likely outcome of it.