Definition: Content Production

Definition: Content Production

Content Production is the creation of content, big or small. In most cases it is the less glamorous work creating static (FAQ) or product content. More exciting content is time sensitive campaigns, email or landing pages. Landing page work is often accompanied by product description and title tags for pay-per-click (PPC) campaigns.  Content may also be produced for outdated great ranking content that needs to be re-edited or updated with current data.  

Landing page content production may, or may not be SEO optimised. This is often the case with PPC or specific campaign and / or time sensitive campaigns. Other times these pages are often ‘no indexed’, so search engines do not index the page (put it in search results).