Definition: Content Marketing

Definition: Content Marketing

The definition of content marketing is the use of any media (visuals, images, photos, white papers, videos, blogs, infographics, memes etc) to stimulate an objective from your own & / or third party channels. The objective may be financial (sales) or branding (brand familiarity). The objective is defined by relating to getting a response from  a profile.  Profit based content marketing aims to get measurable results from a particular set(s) of profiles, during a particular stage in the buying cycle. This is defined in the objective of the content marketing. Distribution of content via marketing channels may be your own (e.g: website, email, YouTube Channel) or via third parties (e.g. affiliate / sponsorship / advertorial).  

Depending on its success, it could become viral.

Content marketing is often confused with content optimisation, content production and on-site optimisation.