How To Care For A Canvas Tote Bag
Recently I worked in a promotional marketing printer & supplier. Here are a few hints and tips about tote bags and how to care for them.
What are tote bags?
Tote bags are literally like a shopping bag. The handles differ in length and diameter. Materials differ and should be considered when you decide to purchase them. As a marketer it is best to consider WHEN and WHERE they are going to be used. In warmer climates – just go with the usual canvas tote, if you are holding an event in winter, or during the rainy part of the year I would recommend a nylon or plastic tote. Why? Simply as they are made from unwashed cotton – meaning they will shrink and deform, plus all the contents will probably get stuck together. Basically, you’ve given away something of low value and it could hurt your brand.
A recent study suggested that promotional bags are the way to go. Basically 9 in 10 people remember tote bags vs. other giveaways. You can download a HUGE report on promotional items and their use / take up in 2014 from the Impressions Study – Advertising Specialties Institute.
So back to what I said previously, if its going to be remembered – then the experience has to be equally as good right. Now I get to meat of this blog.
These bags are cheap to buy and not too expensive to print on. Depending on the quantity, say 100 bags plus a one colour print, it’s about £1.25 a unit for a canvas bag. Now, it’s cheap and it’s unwashed cotton. What does that mean? It shrinks. A tshirt is made from cotton that’s been shrunk before. Okay tshirts do shrink, but not like unwashed / non pre-shrunk cotton will. I washed one bag and it shrunk about 2 inches. WHAT… yes.. it shrinks a lot. This means what was printed on it is going to reduce. Imagine if I had chosen transfer printing on it. A dogs dinner right? So go with screen printing or DTG.
Care Instructions: Spot Cleaning a Canvas Tote
- Dab / blot stains and marks on the tote with a sponge
- Wash the the sponge, scrunch up and dab the areas again
- Let it dry
Care Instructions: Washing a Canvas Tote Bag
- It’s best to hand wash with cold water and laundry detergent.
- Cold water will prevent the bag from shrinking a lot.
- Make sure you rinse the detergent out
- Reshape the canvas tote then hang to dry
- Do not put a canvas tote bag in a dryer
- Iron the bag!
I hope this helps you. Please leave a comment below.