Anthony Leaton
E-Commerce / E-Marketing Manager

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CAREER OVERVIEW

Below is a top level resumen of the main tasks I had performed.
The full detailed description outlines duties in depth.

PRESENT CAREER

06/09 - 10/09 Aries Forth*, Barcelona, Spain
eMarketing Manager, *Made Redundant

Duties in a nutshell:
eMail marketing, lead generation, database management, personnel management, conference production, Website creation, blogging, Twitter, web 2.0, energy events, web order process implementation, web master, social media marketing.

Markets:
B2C, B2B, Energy and IT industry conference production.

PREVIOUS MARKETING CAREERS

Duties in a nutshell:
eMail marketing, lead generation, database management, personnel management.

Markets:
B2B, B2C, Worldwide international property.

03/07 - 01/09 TravelCLICK, Barcelona, Spain
Email Marketing, SEO and Linking Web 2.0 Campaign Manager

Duties in a nutshell:
Product management, Web 2.0, Link Building, SEO, SEM, Email Marketing, Reporting, Analysis, Google Analytics, blogging, Omniture, HTML creation, web copy, Google Base, commercial planning marketing plans, campaign management, account management, b2b & b2c lead generation, webinars.

Markets:
B2B, B2C, Corporate, EMEA hospitality; mainly luxury & boutique hotels.

03/06 – 03/07 ACS Inc. Barcelona, Spain
HRIS Administrator

Duties in a nutshell:
2nd level IT support, PeopleSoft, SAP, change requests, process flows.

Markets:
B2B, IT outsourcing, automotive

03/04 - 03/06 Avenir Telecom, London, UK
e-Marketing Executive

Duties and experience in a nutshell:
PPC, SEO, Web-site creation, project management, SEM, analytics, reporting, Comerical planning marketing plans, micro/b2b/b2c web build, affiliate marketing, budget management, database management, segmentation, lead generation, CRM, CMS, web copy, and process planning and control,

Markets:
B2B, B2C, Corporate, Mobile telecoms and accessories.

11/02 - 03/04 Oikos Technologies, London, UK
e-PR/e-Marketing Executive

Duties and experience in a nutshell:
Web-site creation, project management, reporting, Comerical planning marketing plans, micro/b2b/b2c web build, lead generation, CRM, CMS, web copy, process planning and control, and on-line PR.

Markets:
B2B, B2C, Internet start-ups, various

09/98-11/02: GEA Public Relations, London, UK
PR/Marketing Executive

Duties and experience in a nutshell:
Competitor research, brand management, mystery shopping, SEO, on and off-line PR & marketing, database management, press liaison, and conference liaison.

Markets:
B2B, Manufacturing, web, high-tech, finance, consultancy, insurance, change management.

07/97-07/98 Avril Baker Consultancy, Bristol, UK
PR Administration Assistant

Duties and experience in a nutshell:
Web site designand management, direct mail, newsletter creation, off-line PR, events organization and sponsorship.

Markets:
B2B, Architecture

Linked in Testimonial

Rosie Cade,
Press & Industry Liaison
Enormo; Worked directly with Anthony at Enormo

“Anthony runs our email marketing team with an awesome mix of creativity and professionalism. Give him a business need, and he'll respond with a campaign that perfectly presents the product and, through its sparkiness, drives inbound traffic and leads that convert at the drop of a hat.”

“I have worked with Anthony on customized Search Engine Marketing projects, whilst in different groups within our Organization, to deliver exceptional results for our customers. Anthony has provided effective, timely and detailed analysis of my customers' needs and his sound decisions have immediately impacted their growth margins. I would strongly recommend his work and look forward to developing even more successful projects for our customers and our Company.”

“Anthony is an experienced all-round e-marketing specialist, with a proven track record in optimizing on-line campaigns. A dynamic out-of-the box thinker, Anthony´s always exploring new ways to increase traffic and revenue for his clients.”

“Anthony was a very likeable, hard working colleague at Avenir Telecom. Never too busy to help out other members of the team, he was a pleasure to work with. I would always recommend him to a company in the future.