Anthony Leaton
E-Commerce / E-Marketing Manager
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CLIENTS & EMARKETING WORK EXAMPLES
The following are more descriptive accounts of on-line campaigning for your perusal. NOTE: Not all sites are presently functional, however for historical purposes I have included as a historical overview of my internet initiatives.
Enormo
enormo.com
- Daily campaigning to 80 countries worldwide in 7 languages.
- Oversaw creation of commercials, content, calls to action, HTML mark-up plus reporting.
- Super aggressiveemail campaigning, sending 25,000 emails a day to selected markets. 1.5 million emails sent in 5 months campaigning, returning 25% of the companies leads per month. Conversion rates equaled10% of inbound marketing campaign responses.
Work examples:
TravelCLICK
Copy, SEM and Web 2.0 Clients
- Achieving top 1-5 Google keyword placements and increasing Google page ranking for the following clients. Projects included the inception of Web 2.0 strategies, SEM and aiding the client to undertake possession of their Web 2.0 client liaison.
Gardaland Hotel
Wyndham Grand
Marmara Hotels
St James Hotel
Hotel Berlin
Hotel Jules
Aurora Resorts
Hilton Prague Old Town
St. James's Hotel and Club
Palau Pacific Resort
Oasis Hotels & Resorts
Hotel Sindelfingen
Email Campaigning Clients
Schloss Neuhardenberg
Gardaland Hotel
Westbury Mayfair
Wyndham Grand
Kingsway Hall
Prima Hotels
Principal Hotels
The Strand Palace Hotel
In-house Webinar Examples:
Travelclick Registration
Work Examples:
Internity & Avenir Telecom UK
In house clients:
Internity
Avenir Telecom Dealers
Avenir Corporate
The Virtual Keyboard Micro site
- Conducted on and off-line project management for Business to Business [B2B] and Business to Consumer [B2C] sales channel campaigns.
- Proposed a series of B2B business community portals for on-line tenancies. In addition implemented advertisement sponsorship and placement of newsletter advertisements.
- Responsibility for interdepartmental liaison with key internal management staff to formulate monthly and ad-hoc on-line marketing commercials
- Initiated the creation of a commercial sales and competitor comparison database to identify the most competitive market offers. Aided in specification and implementation of an associated Amazon.co.uk z-shop for mobile accessories
- Oversaw creative branding of banner creation
- Created new and developmental product micro sitesand campaign portals. Positioned these successfully using Overture and Google Ad word PPC and natural SEO
- Forward planned, maintained, analyzedand reported on the progression of on-line marketing campaigns to the UK management board including CPC and CPA and site navigation analysis
- Regular submission of project, timekeeping and commercial critical path campaign documentation to domestic and international management.
- Working knowledge of handling on-line campaign marketing/advertising budgets
- Created monthly marketing niche consumer bundles to increase consumer interest and take up
- Oversaw Web Masteringand start to end project management
- Full web project experience encompassing conception, specification, troubleshooting and supporting through phased updates and ad-hoc implementations. Developed of CRM and CMS systems
- Ad-hoc incentive project involvement including integration of web-site and SMS registration/confirmation
- Full life-cycle product campaign experience with in-house and external developers. Maintained development costs within budget
- Project managed and marked up pages using CSS/ASP/HTML. Oversaw a team of international developers using OS Commerce
- Developed portals to be W3C compliant
- Conducted consumer direct email campaigns
- Complete responsibility for subscriber list management, cleansing and update
- Developed micro sitesand landing pages for PPC and lead generation
- Lead supplier and interdepartmental briefings to disseminate information or to agree changes to streamline interdepartmental procedures
- Project managed cross cultural PR, marketing and project liaison and planning experience within EMEA
- Immensestrategic conversion success with strategic niche marketing campaigns for the Virtual Keyboard
- Ad-hoc email and design liaison for B2B incentive campaigns
Work Examples:
The Single Issue Party & myplace4u
Clients:
siparty
myplace4u
- Both clients are internet start-ups. Involvement since conception.
- Highlighted and implemented legal, technical and feasibility research for inception and second phase on and off-line PR and marketing
- Engaged in selective and segmented targeting campaigns to increase web-traffic
- Sound analysis and reporting experience click-through, page impressions and trends for the SIP party – raised last month by 40%
- Recently has written full Web-site copy, marketing strategies and press releases for both clients. Copy currently being signed off
- Campaign in progress - presently select newsgroups and London network meetings have been infiltrated and increased traffic to the SIP party
- Project planning press, branding and after re-design on and off-line networking opportunities nationwide
Dun & Bradstreet
Clients:
dnb
- Sourced potential affiliations and all relevant high traffic portals and to compete with competitor's Web points of presence - the client implemented these
- Quarterly competitor Web site comparison - detailing technology, points of presence, affiliate marketing, GUI, service and delivery comparisons
- Researched and responded proactively on newsgroups and bulletin boards to raise client profile and troubleshoot 'branding' and 'reputation' issues, notably on high profile information and credit industry discussion groups
- Reported, compared and offered ‘yard sticks' for on-line competitor analysis
- Submitted and implemented new site to on-line directories
- Analysed and reported on-line competitor product and service offerings
- Analysed keywords and description tags to optimise certain portal pages - the client implemented these suggestions
- Optimised client's Web-site for keyword specific top search engine results
- Implemented over 120 pages for Web-page optimisation – 75% reached top 10 positions for competitive keywords in Google
- Analysed and reported on-line competitor product and service offerings
- Researched and reported on competitive email marketing and newsletter techniques, technology and logistics the client internal marketing implemented these suggestions
- Reported, compared and offered ‘yard sticks' for on-line competitor analysis
- Submitted new site to on-line directories
- Researched and reported on final stage Web-site development
- Web-optimised pages and guided keyword and description tags
- Developed site build with third party design agency
- Sourced potential affiliations and all relevant high traffic portals and to compete with competitor's Web points of presence - the client implemented these suggestions
- Developed strategy for successful newsletter delivery - the client implemented these suggestions
- Developed HTML coding for Website GUI, functionality and navigation
- Regular quarterly reporting on Web-site development, look and feel - the client implemented these suggestions
- Web-optimised pages and guided keyword and description tags - the client implemented these suggestions
- Analysed and reported on-line competitor product and service offerings
- Gave guidance on Web-build, technologies and general GUI
- Liaised with client, aided in copy writing, site content and look and feel
- Presented all the unique selling points at an annual board meeting
- HTML coded and redesigned the whole charity (very informal home built look) Web-site to the strict guidelines.
Linked in Testamonial:
Rosie Cade,
Press & Industry Liaison
Enormo; Worked directly with Anthony at Enormo
“Anthony runs our email marketing team with an awesome mix of creativity and professionalism. Give him a business need, and he'll respond with a campaign that perfectly presents the product and, through its sparkiness, drives inbound traffic and leads that convert at the drop of a hat.”
Christophe Tassi,
Director of Sales UK,
TravelCLICK; Worked with Anthony
at TravelCLICK
“I have worked with Anthony on customized Search Engine Marketing projects, whilst in different groups within our Organization, to deliver exceptional results for our customers. Anthony has provided effective, timely and detailed analysis o f my customers' needs and his sound decisions have immediately impacted their growth margins. I would strongly recommend his work and look forward to developing even more successful projects for our customers and our Company.”
Matthias Houweling,
SEO Campaign Manager,
TravelCLICK; Worked with Anthony
at TravelCLICK
“Anthony is an experienced all-round e-marketing specialist, with a proven track record in optimizing on-line campaigns. A dynamic out-of-the box thinker, Anthony´s always exploring new ways to increase traffic and revenue for his clients.”
Stephan Rabier, IT Operations and Business Continuity Manager , ACS
managed Anthony at ACS
“Anthony is a great professional with a positive, get-thing-done attitude, high integrity and commitment. He has been a great addition to the team and brought a lot of creative ideas to the job. His performance has been top-notched and I would highly recommend him to any employer that looks for skilled and committed professional.”
Jonny Novick,
Marketing Co-ordinator
Avenir Telecom UK Ltd; Worked directly with Anthony at Avenir Telecom
“Anthony was a very likeable, hard working colleague at Avenir Telecom. Never too busy to help out other members of the team, he was a pleasure to work with. I would always recommend him to a company in the future.