Anthony Leaton
E-Commerce / E-Marketing Manager
-00100000-01101101-01100001-01101110-01100001- 01100111-01100101-01110010-
03/07 – 01/09
Email Marketing, SEO, SEM, Linking & Web 2.0 Campaign Manager,
TravelCLICK
Barcelona, Spain
Description:
Agency email marketing and SEO service specialist. Working to TravelCLICK and their clients to deliver a complete acquisition, targetedemail campaign management plus retention email and SEO Web 2.0 marketing solutions. Responsible for product inception, delivery, processes, training, support, day-to-day client campaign project management, delivery, reporting and strategic on-line positioning.
- Structuring and supporting hotels to provide an integrated annual on-line marketing campaign.
- Sole responsibility for creating email copy and creative from client briefings.
- Responsibility for creating the email service, supporting internal and external processes and documentation.
Achievements
- Applied best practice SEO/SEM/Web 2.0 strategies with quality linking partners increasing page ranking, traffic and site stickiness with Marmara Hotels, St James Hotel, Hotel Berlin, Hotel Jules, Aurora Resorts, Hilton Prague Old Town, and Gardaland Hotel.
- Forecast budget and ROI planned on-line marketing campaigns for Email, PPC, SEO, PR and events management. Enjoyed successes including - 23:1 ROI with email Gardaland, Westbury Mayfair, and Kingsway Hall.
Clients
Work Examples
Linkedin Testimonials
Christophe Tassi,
Director of Sales UK,
TravelCLICK; Worked with Anthony
at TravelCLICK
“I have worked with Anthony on customized Search Engine Marketing projects, whilst in different groups within our Organization, to deliver exceptional results for our customers. Anthony has provided effective, timely and detailed analysis o f my customers' needs and his sound decisions have immediately impacted their growth margins. I would strongly recommend his work and look forward to developing even more successful projects for our customers and our Company.”
Matthias Houweling,
SEO Campaign Manager,
TravelCLICK; Worked with Anthony
at TravelCLICK
“Anthony is an experienced all-round e-marketing specialist, with a proven track record in optimizing on-line campaigns. A dynamic out-of-the box thinker, Anthony´s always exploring new ways to increase traffic and revenue for his clients.”