Anthony Leaton
E-Commerce / E-Marketing Manager

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PROFILE: E-MARKETING SPECIALIST / MANAGER

Below, you will find the highlights of my career to date. I have made references to the ROI for each activity.

PROFITABLITY

10:1 b2b ROI on E-marketing Campaigns annual with highlighted campaigns generating per campaign ROI of 23:1 for b2c.

Increased lead generation threefold within 2 months. Realized 10% conversion of inbound leads.

Integrated on-line campaign managed the highest mobile phone distributor sales of a new technology product - the Virtual Keyboard.

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Search Engine Marketing, Search Engine Optimisation [SEM/SEO]

Increased Web-site page rank 0 to 5 in 2 months.

Successfully indexed highly competitive site keywords (non-brand) in the top 1-6 natural search results.

Raised Google natural search positions from top 60 to top 5.

Increased B2B site traffic 140% within three months.

Increased B2B dealer web activity 200%.

Increased B2B customer satisfaction of web portal changes from 70% to 95%.

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DATABASE

Instituted databases automating web pricing updates and content update time 400%.

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PROCESSES & PERFORMANCE

Improved internal business customer service processes and start to end e-business bricks to mortar product delivery.
Increased efficiency 35% over existing processes and identified inefficiency, reducing service costs £50,000 PA.

Negotiated and kept all third party costs to budget and to project briefing.

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NEW CHANNELS TO MARKET & RECOGNITION

Specified and implemented various new communication channels to market: Amazon.co.uk z-shop for mobile accessories.

Suggested implementation of Google-base hotel listings to increase natural SEO and drive links to booking system (in development).

Creation and implementation of two web-product/services SEO, their e-mail B2B and B2C and Web 2.0/SEM products.

Formulated industry recognised campaigns for the virtual keyboard (received TV and broadsheet coverage) and client incentive campaigns for earmarked clients to increase product take-up.

Implemented SEO copy to Adrian Awarded hotel web-sites.

Extensive proactive coverage of web-portal design, functionality and lead generation from Mobile Business, Mobile News.

Designed and built start to end e-CRM processes, templates, flowcharts and email marketing communications for E-commerce portals. Oversaw training to further shortfalls in response and client query satisfaction.

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Emarketing Campaign Management Experience

» Direct e/surface mail lead generation & data capture

» SEO / SEM / SMO / Email Marketing / Web 2.0

» Link building

» Sponsorship raising

» Partnership management & campaigning

» Blogging

» CMS creation, implementation and maintenance

» Word-press set up, implementation maintenence

» Campaign consultancy, management and implementation

» E-commerce and web security

» Database management and segmentation

» Product creation, implementation and maintenance

» Web and off-line support process flows

» Web project management

» Change management

» Web site analytics, Google, Urchin, Omniture, Webtrends

» Micro and full-site project planning and implementation of b2b, corporate, b2c and non-commercial Web-sites

» Commercial creation

» Web-site copy creation and optimisation

» Third party supplier recommendation and negotiation