Anthony Leaton
E-Commerce / E-Marketing Manager

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03/04 - 03/06
E-commerce Marketing Executive,
Avenir Telecom,
London, UK

Description:

An autonomous role overseeing web implementation, future proofing and overseeing the e-marketing, E-commerce, SEO, site specification, logic, design, usability, customer service, back office and customer facing processes and procedures. Responsible for development of three web portals. Daily project management, site analysis, price fixing, user experience, content planning and site statistic reporting, update and delivery.

Key Responsibilities:

Marketing

• Responsible for HTML sales newsletter creation and dissemination using a third party AP bulk email solution


• on-line micro site and landingpage creation and set-up and maintenance of customer information


• Regularly reported and evaluated of on and off-line B2B and B2C marketing opportunities


• Ownership of the company's SEO direction in-house and with a 3rd party agency


• Forward planning web copy and content including product reviews


• Ownership of on-line commercials and customer incentives


• Customer and 3rd party agency liaison


• Sole responsibility for initiating and planning Google PPC keyword strategies, maintenance and advertisement prominence


• Managed internal department liaison to formulate competitive pricing strategies and streamlined departmental communications and workflow


• Initiated low level viral and on-line banner marketing activities


• Comfortable managing project direction cross culturally with international web design teams


• Email and direct response campaigns; fielded general and specialist inquiries to consumer inquiries


• Managed email data integrity, update and cleansing pre and post campaign


• Analyzed mapped, formulated and improved existing business and on site B2B & B2C marcoms

Technical

• Oversaw subsequent day to day communication and project management with internal and external suppliers


• Sole responsibility for CMS update, design and HTML coding


• Head of OS Commerce and HTML Web-site testing and trouble shooting of phased web implementations


• Analyzed Web-site statistics and developed on-site amendments to improve customer information or on-site journey.

Achievements

• Implemented a mobile accessory campaigns - setting up micro sites capturing data and creating mini portals to extend natural SEO


• Proposed and instituted an independent database to automate pricing updates to increase site update time 400 percent data, lowering site exposure


• Increased institutional site traffic 140 per cent within three months


• Increased dealer web activity 200 percent

Sites

• internity
• avenir-telecom
• avenir-corporate

Work Examples

Linkedin Testimonial:

Jonny Novick,
Marketing Co-ordinator
Avenir Telecom UK Ltd; Worked directly with Anthony at Avenir Telecom

“Anthony was a very likeable, hard working colleague at Avenir Telecom. Never too busy to help out other members of the team, he was a pleasure to work with. I would always recommend him to a company in the future.”