Avril Baker Anthony Leaton
E-Commerce / E-Marketing Manager Barcelona

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09/98-11/02 [Redundancy]
PR Account Executive / Web-Site Specialist
GEA Public Relations,
London, UK

Agency Web E-commerce, e-marketing strategy and implementation specialist. Responsible for proactive and response client press and conference placement across Europe. Engaged in daily e-Marketing and e-PR competitor, client knowledge management and industry research. Reporting solely to the company Director.

Key Responsibilities:

  • Advised and developed user experience strategy for Worcester Controls and Imhotep
  • Formulated best practice on-line communications i.e: e-zines and direct marketing emailing practices for Worcester Controls.
  • Authored comprehensive report on SEO/SEM techniques for Dun & Bradstreet
  • Optimization formulation of keyword and description tags and facilitating reciprocal industry links for Dun & Bradstreet and eRoom.
  • Initiated web portal activity strategy to encourage feedback for Worcester Controls and Imhotep
  • Wrote and drafted reading press and feature articles for press publication
  • Secured media and response opportunity dealings and coverage in the top five IT and Credit Finance publications.
  • Regular mystery shopping and evaluation of client and competitor brand recognition and adherence to corporate guidelines
  • Evaluated point of sale and event marketing 'branding'

Sites

Contact: Anthony Leaton, Emarketing Manager, Barcelona, Spain