Anthony Leaton
E-Commerce / E-Marketing Manager

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01/01/09 – 01/07/09 [Redundancy]
Enormo SA, Barcelona
Email Marketing Specialist

Head of Enormo's marketing and e-message delivery. Overseeing a department of data-specialists. Role involved creating start to end production of in-house and commercial marketing materials.

• Daily acquisition and retention campaign delivery, targeting, analysis and reporting and market positioning.


• Increased lead generation threefold within 2 months. Realized 10% conversion of inbound leads.


• Highly aggressive acquisition email campaign management: 1.5 million emails in 5 months.
  


• Segmented daily email marketing campaigns to over 50 countries in 7 languages.

Enormo Web site

Work Examples

Linked in Testimonial

Rosie Cade,
Press & Industry Liaison
Enormo; Worked directly with Anthony at Enormo

“Anthony runs our email marketing team with an awesome mix of creativity and professionalism. Give him a business need, and he'll respond with a campaign that perfectly presents the product and, through its sparkiness, drives inbound traffic and leads that convert at the drop of a hat.”