Anthony Leaton
E-Commerce / E-Marketing Manager Barcelona

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OUTLINE: E-MARKETING MANAGER

My experience includes working to blue chip and industry leaders in an agency / in-house environments. I implement best practice ROI generating techniques to monetise portals. My focus is to imcrease lead generation and secure online conversion. Most recently my experience has been cited on other blogs.

With Aries Forth I implement on-line lead generation, ecommerce and Web-site creation. The primary focus was to implement direct SMO, SEO and email campaigns to initiate or follow up from proactive/reactive leads, CRM, retention management and on/off-line press activity. Additional tasks include adding media rich functionality and social media plug-ins to event portals.

Activities focus on event registration and payment processing, syndication of social media [notably Facebook, Twitter and Linkedin], event anouncements and lead generation.

At Enormo, I oversee lead generation via on-line marketing. Overseeing a department of four junior marketing data specialists, the aim is to maximise inbound leads generation and post campaign analytics. Responsible for email marketing opt-in, marketing list, eCRM and best practice strategies.

Working at TravelCLICK I enjoy collaborating with in-house departments and external consultants to create, design and implement their linking, SEO, Web 2.0 and email marketing communication products. The role is very client focused, producing monthly campaign result and email best practice reports.

Looking after the data quality of the clients email lists, I segment and email subject line test campaigns. With link building and SEO, I find specific niches and concentrate on the local encouraging more qualified traffic, Google link relevance and conversion.

I am practiced with reviewing, rating and implementing email marketing software and email marketing ESPs. Using eCRM software, Salesforce, I implemented highly targeted email marketing practices.

I can achieve visible SEO results [i.e.: top 10 Google] in search rankings for competitive keywords in the leading top 3 search engines/directories.

Please contact me further if your company or agency has a relevant opportunity.

Linked in Testimonial:

Rosie Cade,
Press & Industry Liaison
Enormo; Worked directly with Anthony at Enormo

“Anthony runs our email marketing team with an awesome mix of creativity and professionalism. Give him a business need, and he'll respond with a campaign that perfectly presents the product and, through its sparkiness, drives inbound traffic and leads that convert at the drop of a hat.”

“I have worked with Anthony on customized Search Engine Marketing projects, whilst in different groups within our Organization, to deliver exceptional results for our customers. Anthony has provided effective, timely and detailed analysis of my customers' needs and his sound decisions have immediately impacted their growth margins. I would strongly recommend his work and look forward to developing even more successful projects for our customers and our Company.”

“Anthony is an experienced all-round e-marketing specialist, with a proven track record in optimizing on-line campaigns. A dynamic out-of-the box thinker, Anthony´s always exploring new ways to increase traffic and revenue for his clients.”