Anthony Leaton - Ecommerce Marketing Manager

OUTLINE OF AN ECOMMERCE MARKETING MANAGER

I am a well experienced off and online marketing specialist living in Barcelona Spain. With over 11 years experience and having seen the internet boom and bust, I know what imakes a strategy successful. Having worked within the UK in some of the most agressive markets, I have relocated to Barcelona, Spain to implement more successful campaigns in one of Europe's most exciting markets. I have worked with market leaders in-house and within agencies implementing best practice, monetising portals plus lead generation to affect conversions.

Below, you will find the highlights of my career to date. I have made references to the ROI for each activity.

PROFITABLITY

• Integrated online campaign managed the highest mobile phone distributor sales of a new technology product - the Virtual Keyboard.

SEM/SEO

• Increased Web-site page rank 0 to 5 in 2 months.


• Successfully indexed highly competitive site keywords (non-brand) in the top 1-6 natural search results.


• Raisied Google natural search positions from top 60 to top 5.


• Increased B2B site traffic 140% within three months.


• Increased B2B dealer web activity 200%.


• Increased B2B customer satisfaction of web portal changes from 70% to 95%.

DATABASE

• Instituted databases automating web pricing updates and content update time 400%.

PROCESSES & PERFORMANCE

• Improved internal business customer service processes and start to end e-business bricks to mortar product delivery.

• Increased efficiency 35% over existing processes and identified inefficiency, reducing service costs £50,000 PA.

• Negotiated and kept all third party costs to budget and to project briefing.

NEW CHANNELS TO MARKET & RECOGNITION

• Specified and implemented various new communication channels to market: Amazon.co.uk z-shop for mobile accessories.


• Suggested implementation of Google-base hotel listings to increase natural SEO and drive links to booking system (in development).
  


• Creation and implementation of two web-product/services SEO, their e-mail B2B and B2C and Web 2.0/SEM products.
  


• Formulated industry recognised campaigns for the virtual keyboard (received TV and broadsheet coverage) and client incentive campaigns for earmarked clients to increase product take-up.
  


• Implemented SEO copy to Adrian Awarded hotel web-sites.
  


• Extensive proactive coverage of web-portal design, functionality and lead generation from Mobile Business, Mobile News.
  


• Designed and built start to end e-CRM processes, templates, flowcharts and email marketing communications for e-commerce portals. Oversaw training to further shortfalls in response and client query satisfaction.
  

PRESENT ROLE

Presently I oversee Enormo's online marketing. The role is managerial overseeing a department of four junior marketing data specialists maximising inbound leads generation and post campaign analytics.

Enormo's primary acquisition channel is worldwide email marketing campaign to B2B prospects and clients.

PREVIOUS ROLES

Working for TravelCLICK, I program lead in-house departments and external consultants to create, design and implement their linking, SEM, Web 2.0 and email marketing communication products.

I can achieve visible [i.e.: top 10 Google] search rankings with the leading top 3 search engines/directories.

Please contact me further if your company or agency has a relevant opportunity.

Linked in Testimonial:

Rosie Cade,
Press & Industry Liaison
Enormo; Worked directly with Anthony at Enormo

“Anthony runs our email marketing team with an awesome mix of creativity and professionalism. Give him a business need, and he'll respond with a campaign that perfectly presents the product and, through its sparkiness, drives inbound traffic and leads that convert at the drop of a hat.”

Christophe Tassi,
Director of Sales UK,
TravelCLICK; Worked with Anthony
at TravelCLICK

“I have worked with Anthony on customized Search Engine Marketing projects, whilst in different groups within our Organization, to deliver exceptional results for our customers. Anthony has provided effective, timely and detailed analysis o f my customers' needs and his sound decisions have immediately impacted their growth margins. I would strongly recommend his work and look forward to developing even more successful projects for our customers and our Company.”

Matthias Houweling,
SEO Campaign Manager,
TravelCLICK; Worked with Anthony
at TravelCLICK

“Anthony is an experienced all-round e-marketing specialist, with a proven track record in optimizing online campaigns. A dynamic out-of-the box thinker, Anthony´s always exploring new ways to increase traffic and revenue for his clients.”

Stephan Rabier, IT Operations and Business Continuity Manager , ACS
managed Anthony at ACS

“Anthony is a great professional with a positive, get-thing-done attitude, high integrity and commitment. He has been a great addition to the team and brought a lot of creative ideas to the job. His performance has been top-notched and I would highly recommend him to any employer that looks for skilled and committed professional.”

Jonny Novick,
Marketing Co-ordinator
Avenir Telecom UK Ltd; Worked directly with Anthony at Avenir Telecom

“Anthony was a very likeable, hard working colleague at Avenir Telecom. Never too busy to help out other members of the team, he was a pleasure to work with. I would always recommend him to a company in the future.